Money Talk- Get Urban

Urban Outfitters (URBN) is always busy. If you walk in to one of their massive stores, not only do you see tons of 12-22 year old kids ( the largest consumer demographic in America), but you see their parents. Sharing fitting rooms. And after the fitting room, the register. Kids aren't walking around in UO browsing, they're buying. The company is expanding to new cities continually, and creating a following that has millions in buying power.
Now, how does that effect their stock? Is it already high? Is it low like other retailers in the economic downturn? Recently I purchased 12 shares at $25.40 a share, a buy-in of $313 after an $8 trade fee. With the holiday season coming up, it seems the retailer is creating profit, and their stock price reflects it, sitting at $27.40 a share today. I've got a limit order to sell at $28.20, $2.80 a share of profit, or $33 total. It seems the stock will make this number soon. After the $16 round trip fee ($8 to buy and $8 to sell) I'll come out $27 ahead. Thats about a 10% gain (on stock prices, not regarding trade fees). Now, why wouldn't I hold it and let it keep going up? Because as one will quickly learn, you've gotta have a plan, and above all else, you have to stick to it. I'll take my 10% for a 2 week investment and be all smiles.
The point of this story isn't to fill you in on my personal finances. It's to illustrate a simple point, if you see a product that you think is doing well, it probably is. It doesn't take Warren Buffett to walk into Whole Foods 5 years ago and realize that the new school grocery was going to make money. There was speculation early on about whether Apple would stand the test of time, but when I was a senior in high-school and everybody had I-pods in their cars and wanted a Mac Book for college, buying would of been a wise move. Hind-sight is 20/20, but don't discount it, see those missed plays, and have them help you see the ones going on right now.
The market is a wave, catch it early, hang on to it, and bail before you hit the rocks.